Resources Library by ANA

A communication audit

The communication audit, a fundamental, strategic study, is situated in line with traditional motivation studies. But contrary to the latter, it sets the primary of communication, supporting itself by the finding that brands are beings of discourse,...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark

Author: Yves Krief

January 1, 1987

The mini parliament technique

Especially in local politics of small towns and communties the formulation of objectives and the development of decisions is highly intransparent. The new method provides applicable results for the decision-taking procedure of honorary persons acting...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Klaus-Christian Kleinpeld, Claus Merbold

June 15, 1985

The mini parliament technique (German)

Especially in local politics of small towns and communties the formulation of objectives and the development of decisions is highly intransparent. The new method provides applicable results for the decision-taking procedure of honorary persons acting...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Klaus-Christian Kleinpeld, Claus Merbold

June 15, 1985

A communication audit (French)

The communication audit, a fundamental, strategic study, is situated in line with traditional motivation studies. But contrary to the latter, it sets the primary of communication, supporting itself by the finding that brands are beings of discourse,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Yves Krief

Company: SORGEM IMR

June 15, 1984

A communication audit

The communication audit, a fundamental, strategic study, is situated in line with traditional motivation studies. But contrary to the latter, it sets the primary of communication, supporting itself by the finding that brands are beings of discourse,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Yves Krief

Company: SORGEM IMR

June 15, 1984

Human motivation and quality marketing in a changing world

We are all aware that our world is changing rapidly and significantly. This is true on every level—individual, family, community, organisational, cultural and global. In this paper I focus on the individual and global levels, as they are...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Barry McWaters

June 15, 1983

Problems of employee motivation in a market research agency

This paper sets out to examine the special problems of man management in a market research agency. As a facet of this investigation the body of available management theory is assessed and related to the practicalities of managing a research agency....

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Philip Hill

August 1, 1975

Research into consumer motivation within the framework of marketing information systems

Motivation research in the consumer markes is too little used as a systematic means of obtaining information within the framework of marketing information systems. On the other hand it is sometimes used wrongly as ad hoc research of which more is...

Catalogue: The European Marketing Research Review 1971

Author: Robert Gijs

June 15, 1971

Strategy and tactics

We have tried to indicate how market research at various levels can be used to help the company in its decision-making process. We have recognised that at some levels the decisions will be strategic ones and at others tactical. We have also...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research

Authors: D. C. Wren, N. F. A. Taylor

May 3, 1971